We see a variety of customers of all types of businesses in their home environment. They are discussing the marketing communications they've received and how they have reacted.
"Often you might not think to go onto a site if you didn't, if you weren't prompted by the post. If it didn't come through the post you may not be prompted."
"We did get an offer through the post, from a firm offering cruises at reduced prices. So we went onto their website, seemed absolutely spot on, we booked a cruise on on their website, which was absolutely super, no problem."
"I was just due to renew my car insurance anyway and I got this through the post with some of their online offers. And I went online and it actually was really good and I ended up taking it up."
"I'd usually buy something that I wouldn't have bought in the first place."
"About a year ago I got a free sample of aftershave through the post and I really liked it and it resulted in me going out and buying it. I ended up getting it and I've had two bottles since and I've almost run out of this one so I'll probably end up buying a third. And I could say honestly that without having the sample I wouldn't have even heard about it."
"Well I get this newsletter ever month from this company called Essentially Oils. And they are based in England and every month at the back there is lots of information about oils and alternative this and that. There are lots of offers on the back and this month I'm going to be getting Geranium. I usually get something once a month, a soap or a water, something nice-smelling."
"I get money-off coupons through Tesco's, that's through my clubcard, which is always quite nice to receive, to see how much you are actually going to get."
"This is the main one I got through the door, it's a Dell, and I'm just having a look at the deals and I was going to get one of these laptops."
Royal Mail is at the heart of the Direct Marketing industry. We can show you how your company can use Direct Mail more effectively with Digital.
©Royal Mail Group Ltd. 2009. All rights reserved.