Together, Direct Mail and Digital are more effective at driving online purchase
Driving purchase and ROI
“Integrating digital advertising and Direct Mail campaigns can increase customer spend by 25%.”
(Source: OMD Brand Science, 2009)
Case study
Video Arts - time management
Video Arts wanted to drive sales of their time management training programme. See how they used an email to set up their campaign and followed it up with a clever use of Direct Mail to generate some impressive results.
What your customers say
Our research involved asking customers about the role of Direct Mail in the Digital age. See what they have to say.
We can help
Royal Mail is at the heart of the Direct Marketing industry. We can show you how your company can use Direct Mail more effectively with Digital.
©Royal Mail Group Ltd. 2009. All rights reserved.