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We see a variety of customers of all types of businesses in their home environment. They are discussing the marketing communications they've received and how they have reacted.

"I got a leaflet in the post from Persil."

"I ordered some CD's online, from an online music store because I want to build up an actual CD collection, and they obviously had my address because a couple of weeks later they sent me through an invite to enter a competition to win two tickets to a music festival. I was quite surprised to receive the invitation to join a competition through the post because I don't really receive a lot of post anyway, because most of the letters that come to my house are for my parents, and are bills and stuff. And they just asked me questions about why I'm into the sort of music I'm in to and then they judge the best answer. And you can win two tickets, so fingers crossed."

"I got my post this morning, and I received this survey from Great Ormond Street, because initially when my friends foster daughter was in hospital, I donated and gave my name and address and then they sent me this pack in the post. In the pack they give the life story of all the children and what the money is used for."

"I noticed that there was a website on here so rather than fill in all these details, I went online and filled that in."

"I then get back information on what I want, so it is very specific to me - so I don't just get stuff that I don't need. I'm actually asking for information about things I want, so it's perfect."

"If it's used in the right way and as they sort of guaranteed it would be I don't have a problem with it."

"And it was also really nice because I got Persil at the end of it and that is always useful."