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We see a variety of customers of all types of businesses in their home environment. They are discussing the marketing communications they've received and how they have reacted.

"Right this has just arrived, I'm quite happy to see this, this is from VW as I have just bought my new car. It's obviously the insurance document which they have given me, which is very nice to open that up. So I'll open that up, there we have it, the very nice VW headed paper, my policy and some information about VW insurance."

"We get a National Trust magazine, I think its every three months, and that with a newsletter in it, a local newsletter for the East Midlands and then a national book for the whole country, which tells us everything that is going on with the National Trust. We do use the National Trust a lot I think it is an absolutely fantastic organisation. So we do enjoy anything from the National Trust."

"If you get it online it kind of, the excitement's gone, it's just another email from somebody who isn't real."

"If there is something that took my fancy, it would probably get put to one side. I would probably go onto the internet again just to have a look at it and see if there is a bit more information."

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