Together, Direct Mail and Digital are better at helping you to share information about your products and services
Something to remember
“88% of consumers have referred to Direct Mail when searching for a new product or service online.”
(Source: Hall & Partners, 2008)
Case study
Waitrose - picnic
Waitrose used Direct Mail to share information with their customers about how to plan and enjoy a summer picnic with friends and family, and shared details of their product range too. Customers were also driven online to the store's online food ordering system, giving them everything they need for their summer day together.
What your customers say
Our research involved asking customers about the role of Direct Mail in the Digital age. See what they have to say.
We can help
Royal Mail is at the heart of the Direct Marketing industry. We can show you how your company can use Direct Mail more effectively with Digital.
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